Session 1B: 11:00am to 12:00pm

Speaker: Lauren Vargas, Director of Community, Radian 6

Presentation: “Socializing the Enterprise”

There’s a huge amount of energy in the social media space being focused on tools to implement social media objectives and strategies, but we can’t forget the human element involved: the enterprise that needs to be educated and the teams who will carry out these lofty new plans. The path to social media integration won’t always be smooth, and it definitely won’t be immediate, but the key to making the transition as easy as possible is setting reasonable and realistic expectations. Now is the time for you to explore, ask questions, and put the social media boogieman to rest so you can achieve real success in the online social space. Learn how you can monitor and engage with the social web and integrate the research throughout the enterprise.

About the Speaker

Lauren Vargas, Director of Community at Radian6, is based in Boston, Massachusetts. Lauren is a multi-faceted communications research professional with ten years of experience in community relations, internal and external corporate communications, and government affairs. She assists organizations with building sound objectives and strategies for listening and measurement, and helps them engage with the communities they serve by fostering authentic relationships built on trust through conversations and participatory media.