PSRF - Presentation Information

May 2010 speaker

Click below to register for the May 20th luncheon:
For Luncheon Reservations Register Online

Presentation: “Dealing with Anger, Disbelief and Apathy in Focus Groups”

EMC Research was engaged by the Puget Sound Partnership to conduct focus groups designed to probe the issue of pollution in Puget Sound. The Partnership was formed in 2007 and charged by Governor Gregoire with restoring and protecting the Sound’s health. A serious obstacle to achieving this mission has been the perception by local residents that pollution is not a problem, and that the waters of Puget Sound are clean and healthy. The presentation will be made by Ian Stewart of EMC Research and Paul Bergman of the Puget Sound Partnership. The two will speak to the broad spectrum of reactions and emotions encountered during the focus groups (participant disbelief, hostility, ambiguity, sadness, apathy, etc.); how these were addressed to capture relevant insights; screening techniques; segmentation; and how the information gathered was used to develop messaging for a regional advertising campaign.

Career Transitions Chat – Extra for the May PSRF luncheon

Like many industries, Market Research has experienced a great deal of change in the past two years. What does this mean for your career? Please join Mary Kaye O’Brien of Ipsos for a chat about the current state of careers in market research – who’s hiring or planning to add staff, what resources are available, what you can do to prepare for economic improvement, etc.

Are you
·         Wondering about starting a career in research?
·         Thinking about a switch from client to vendor or vice versa?
·         Considering a new role at a different firm?

Just show up at the May meeting at 11am armed with questions. Mary Kaye is holding another session in June, so unanswered topics can be covered then.

About the Speakers

Ian Stewart is vice president and senior analyst in EMC’s Seattle office and has been with the firm for nine years. Ian provides full research services to clients, including questionnaire and sample design, survey testing and fielding, analysis of research results, focus grouping, and implementation of findings. Ian is a RIVA-trained focus group moderator, and has extensive experience analyzing and interpreting research results.

Paul Bergman is strategic advisor for the Puget Sound Partnership, Governor Gregoire’s initiative to clean up and restore Puget Sound. Paul is responsible for communications plans and strategies, media relations, Web-based communications, outreach efforts, stakeholder networks and publications. Paul has more than 12 years of experience in all aspects of communications, media relations and public relations, implementing strategic communications programs for high-profile clients and issues.

Luncheon Details
Topic: “Dealing with Anger, Disbelief and Apathy in Focus Groups”
Speaker: Paul Bergman, Puget Sound Partnership and Ian Stewart, EMC Research
Date/Time: March 20, 2010 11:30am - 1:30pm
Location: The Lake Union Café; 3119 Eastlake Avenue East
http://www.pugetsoundresearchforum.org/new_luncheon_location.asp

Click below to register for the March 20th luncheon:
For Luncheon Reservations Register Online