March 2010 speaker

Click below to register for the March 18th luncheon:
For Luncheon Reservations call (206) 283-6148 or Register Online

Presentation: “When Qual and Quant Collide:  Making Business Sense with Applied Text Analytics”

At our upcoming luncheon, Dr. Evans will critically examine the latest blurring of the boundary between "qual" and "quant" research - analysis of unsolicited Web content.  He will summarize the issues Harris Interactive has encountered during a year-long evaluation of data aggregation tools and text analytic platforms needed to develop their sophisticated "global listening" platform that was specifically designed to make the most of online and social media data sources.  He'll describe the promise of social media and the Web 2.0 environment, and discuss where it fits within market research, as well as some of the tools and techniques researchers must be prepared to master.  The culmination of the initiative he'll discuss will be the keener understanding and exciting opportunities held out by social media monitoring, as well as the important pitfalls that market researchers must address when implementing strategies to mine unsolicited Web content.

About the Speaker

Scott Evans is Vice President and Senior Consultant with Harris Interactive and leads the firm's practice in unstructured data analysis techniques.  With more than 15 years of experience in consulting and research design in both the private and public sectors, he specializes in a wide range of techniques and their application to market research problems.  Dr. Evans holds a PhD in political science from Carleton University, Ottawa and has researched and taught in the areas of social analysis, program evaluation, political systems and economics.  He also holds an MA from McMaster University, Hamilton and a BA (Special) with distinction, from the University of Alberta, Edmonton.

Luncheon Details
Topic: “When Qual and Quant Collide:  Making Business Sense with Applied Text Analytics”
Speaker: Scott Evans
Date/Time: March 18, 2010 11:30am - 1:30pm
Location: The Lake Union Café; 3119 Eastlake Avenue East
http://www.pugetsoundresearchforum.org/new_luncheon_location.asp

Click below to register for the March 18th luncheon:
For Luncheon Reservations call (206) 283-6148 or Register Online

 

 

 

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