January 2012 speaker

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Presentation: “Discovery on a Budget: Logitech Uses New Quantitative Research Technique to Revamp Products”

Before joining REI, on a daily basis, Jeff Chen, Manager of Consumer Insights at Logitech, uncovered consumer opinions, beliefs and behaviors to guide the creation and marketing of feature and technology-intensive products such as computer mice, keyboards and gaming peripherals. With a shrinking research budget, Logitech needed to find a new, cost-effective way to both explore and optimize opportunities. Jeff will share Logitech's solution -- a new quantitative research technique (Socratic Technologies' Configurator AnalysisTM) which uses exploratory elements to facilitate discovery.

About the Speaker

Jeff Chen
Manager, Consumer Insights
REI (formerly with Logitech, Inc.)

Jeff Chen is a Marketing Research Analyst at REI where he uses consumer insights to guide the development of marketing programs.   Prior to joining REI in 2012, he was at Logitech where he directed market research programs to guide the creation and marketing of feature and technology-intensive products such as computer mice, keyboards and gaming peripherals.  From 2003 to 2008, Jeff was an Automotive Product Planner at Honda R&D Americas in Torrance, CA. In that role, he developed the vehicle concept and target buyer profile for the Honda Crosstour, Acura ZDX and the Honda Element SC.

Jeff holds a MBA from the University of California, Irvine and a BA in Psychology from the University of Michigan. He also has undertaken advanced training in moderation through the RIVA Training Institute.

Luncheon Details
Topic: “Discovery on a Budget: Logitech Uses New Quantitative Research Technique to Revamp Products”
Speaker: Jeff Chen
Date/Time: January 19, 2012 11:30am - 1:30pm
Location: The Lake Union Café; 3119 Eastlake Avenue East
http://www.pugetsoundresearchforum.org/new_luncheon_location.asp

 

 

 

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